DMA: Scale Demand Generation Programs with Easier Events By partnering with Mimeo for on-demand printing, Michele Gebrayel was able to scale from 3 to 40 annual events. Learn how she did it. About DMA Ducharme, McMillen & Associates, Inc. (DMA) is a corporate tax consulting firm that prides itself on providing boutique services to Fortune 1000 firms. As corporate events manager, Michele Gebrayel is responsible for generating interest in DMA services by hosting educational events for prospect accounts. Professionals from prospect accounts attend complimentary educational events featuring DMA subject matter experts. “Our differentiator is that we provide a high-value, personal experience. Our events and print materials have to reflect that.” Every element of the event – from the venue to the food to the room temperature – is carefully calibrated to reflect the quality of the DMA brand. Their print materials must not only live up to that brand but serve as an extension of the DMA brand and service. The Old Process At the beginning, Michele printed event books with her local printer. After submitting her final PDF via email, she was forced to dedicate 4 to 5 hours per event to travel to the print shop, review and approve proofs, and box and ship her order. This process, which took at least 4 business days, did not leave flexibility for updates to content or to headcount and increasingly held Michele back as she scaled towards an event almost every week of the year. The New Process When Michele discovered Mimeo’s on demand printing, she was able to extend her print deadline. What used to take 4 days now takes minutes. Once Michele has a final print file, she uploads it to her browser-based Mimeo account. Then she builds her document and can see what it will look like with real-time proofing — where she can customize her document in 1000+ ways, from color settings through binding options. Once she is happy with the file, she ships it directly to the venue. And because everything is cloud-based, Michele can manage her print materials in the office, on the road, or anywhere in between. “Mimeo makes your event run better with less stress.” “Mimeo is An Extension of My Department” By switching her print process to Mimeo, Michele saves time, money, and stress – and gets higher-quality materials to reflect the DMA brand. “What I see on the real-time preview is exactly what I get.” Now that Michele Gebrayel partners with Mimeo, she can run as many events per year as necessary to meet her demand generation commitments. If you’re ready to replicate DMA’s success and scale your demand generation programs, schedule a consultation with one of our US-based representatives to learn more about Mimeo Print’s time and cost-saving features.
