Orgoman Case Study: Without Mimeo, We Never Would Have Made It

CHALLENGE

When Dr. Jim Romano and Nancy Ritchie Steen founded Orgoman in 2005, Dr. Romano wrote the first of what would become eight Destroyer books, comprehensive test study guides designed to help students master the science required for entrance exams like the Dental Admissions Test. The DAT Destroyer alone is close to 600 pages of detailed explanations and practice material.

In the early days, Orgoman relied on Staples and a local copy shop to print and bind their study guides. Sometimes that meant a three-hour drive to pick up the books and a three-hour drive home, only to then distribute them to students in person. The process was time-consuming, error-prone, and limited Orgoman’s reach entirely to students who could attend in-person sessions. For a company with ambitions to grow, that wasn’t a sustainable model.

HOW MIMEO HELPED

Within the first two years, Nancy knew they needed a better print and fulfillment partner. She chose Mimeo, and the impact was immediate. Print projects that once took hours now take minutes, and neither Nancy nor Dr. Jim have to lug boxes of binders from a print shop to a classroom. When a book needs to be updated, it's as simple as uploading a new file rather than discarding boxes of outdated material.

Just as importantly, switching to Mimeo removed the geographic limitations that had been holding Orgoman back. With reliable nationwide print and fulfillment, Orgoman could offer their Destroyer books to students who couldn't afford private tutoring or simply weren't in the region. Since making the switch, Orgoman has shipped books to all 50 US states, territories including Guam, and Canada. "Without Mimeo, we never would have made it. As the business grew, we had to ship all books all over the United States including Canada. Mimeo made that possible." - Dr. Jim Romano

THE RESULT

What began as a classroom-based tutoring operation has grown into a multi-channel test prep company offering in-person training, Zoom-based classes, and ad hoc study guide sales to remote students across the country. Orgoman has been partnering with Mimeo for more than 15 years, and the relationship has been a cornerstone of that growth.

"I've never considered another vendor because Mimeo is such a great partner. It is easy to use, there are hardly ever any errors, and the customer service is better than any other company I've ever worked with." - Nancy Ritchie Steen

THE BOTTOM LINE

For a small business built around high quality educational content, having a print partner that delivers that content reliably and without error is essential. Mimeo gave Orgoman the infrastructure to grow from a local tutoring company into a nationally recognized test prep brand, one Destroyer book at a time.

Key Takeaways

Reliable print and fulfillment removes geographic limitations, allowing small businesses to reach customers anywhere in the country
Switching from local print shops to an online platform saves significant time and eliminates the logistical burden of managing fulfillment in-house
On-demand printing makes updating content straightforward, with no wasted inventory when changes need to be made
The right print partner can be a genuine growth enabler, not just a vendor
Consistent quality and dependable customer service build the kind of long-term partnership that supports a business for years

Download the Case Study

Orgoman is the leading provider of online DAT exam preparation for dental school admissions. Their flagship product, DAT Destroyer, has helped tens of thousands of students get into dental and medical schools across the United States.

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