Direct Marketing for the Small Business

Brand building is one of the key components of running a successful small business. When customers become familiar with a company’s name and mission, it is easier for them to trust the brand’s products and solutions.

To build such a brand, you need to employ direct marketing that has an intention. To be effective, start considering how to utilize direct marketing to your advantage.

How to improve your business

If you want to use a direct marketing campaign for your business, then the best way to get started is to determine your value statement.

According to Process Street, a value statement is “a message which conveys the values and priorities of the company, organization or team it represents. This lets your customers and staff know what’s important to your business and the kind of culture it has.”

Not only does this build trust, but it also provides a mission to your operations and a core value to show to your audience. Once you have your value statement, you can then focus on how it can be delivered to potential customers.

Benefits of a direct mail campaign

Perhaps the most overlooked form of direct marketing comes from using direct mail. According to a recent survey from PFL, “more than 8 in 10 (83%) marketers report good or very good ROI when direct mail is fully integrated into the multichannel campaign mix (versus only 51% without direct mail).“

The biggest benefit of direct mail comes from its availability to recipients. Instead of a spam email that won’t even be seen by the target audience member, direct mail goes right to a person’s mailbox. This means that the materials are in their home and available to other household members.

PFL goes on to say that, “Marketers agree that adding direct mail to the multichannel marketing mix improves overall campaign performance, with half (52%) reporting it delivers a moderate to major improvement.  That number jumps significantly when direct mail is personalized and tightly integrated into the channel mix, with 89% of respondents saying it delivers a moderate to major improvement to response rates.”

The advantage of direct mail continue when it comes to small businesses as well. According to Chron, “Direct-mail advertising is cost effective. Companies can easily design colorful or eye-appealing brochures with their computers and desktop software and have thousands of copies printed affordably by a print vendor.”

If you sit in a position where your business can benefit from a direct mail campaign, then take advantage of the opportunity by creating content that will stand out in the mailbox. Putting a brochure or a flyer directly in a potential customer’s hands will help them distinguish your brand from the rest without you having to break the bank.

Want to print materials for an effective direct marketing campaign? See how easy it is with Mimeo.

Why sign up for a free Mimeo account 

Mimeo was created to give people back time. Customers can upload content to their digital library and organize files by folders. Want a hardcopy printed? Build, proof, and ship in a few minutes. Content can even be shared with varying levels of permissions to other Mimeo users. No order minimums, no commitments, 24/7 support! 

You can place a print order for delivery to hundreds of locations with a single click. Instead of hundreds of emails, easily view and map the status of each shipment. What would have once been a massive undertaking is now organized in one screen.

Click around a free account and start organizing your content, regardless if it’s a single poster or 1,000 different corporate brochures varying by geographic region or brand.

Now cross a print project off of your to do list!