News and Perspectives

Marketing and Sales

Business tradeshow, tradeshow exhibitor, conference hall

[Checklist Download] The Tradeshow Checklist

Direct mail is a powerful tool across organizations. Here are six instances you might not have thought of where direct mail makes an impact.

Guide to Refreshing Your Marketing Collateral for Events

Here are five simple steps to refresh your marketing collateral ahead of each event so that it is fresh, relevant, and personalized to the event.

Takeaways from The Key to ABM Success Mimeo Sales Podcast

Read the key takeaways from Mimeo’s latest Talk of the Trade podcast episode, all about successful ABM strategies!

Key Takeaways From Keep Your Sales Team Motivated Podcast

See the top 5 takeaways from Episode 1 of Mimeo’s Talk of the Trade Podcast, “Following Up With Inbound Prospects,” with guest Matt Heinz.

Tips for Running a Successful Direct Mail Campaign

Get the most out of direct mail. These 4 tips from our 20+ years of experience will help you launch successful direct mail campaigns.

More than Print: When Drop-Shipping a Kit Means More

Here, we share four of the most impactful drop-shipping kits we have sent out on behalf of our customers, so you can steal their ideas!

Takeaways From Following Up With Inbound Prospects Podcast

Highlights and the top takeaways from Episode 1 of Mimeo’s Talk of the Trade Podcast, “Following Up With Inbound Prospects,” with Matt Heinz.

Takeaways From Marketing and Sales Alignment Secrets Podcast

Discover highlights from Episode 2 of Mimeo’s Talk of the Traide podcast. You’ll learn how marketing and sales can align to be a real growth engine.

Woman organizing Mimeo print on-demand content library

What to Look for In an Online, On Demand Print Vendor

Find out 10 key questions you should ask when trying to select among online, on-demand business printing services.

man and boy reading company brochure smiling

Telling Your Company Story With a Brochure

Find out how to tell your company story in a brochure. This infographic shows you how to create an impressive brochure about your brand.

Brochure Printing: How to Design and Print a Custom Brochure That Gets Results

Learn all about printing brochures, from trifolds to paper stocks to perforation and more.

Marketing Hack: Turn Your Digital Content into Booklets

Even before “content marketing” became a buzzword, marketing teams have invested a lot of money into developing content that displays their brand’s subject matter expertise.

High-Quality Guide to Booklet Printing: How to Create a Booklet That Impresses

Learn how to create a booklet step by step. Explore booklet printing, binding, and design tips in this guide to booklet printing.

The SWAG B2B Buyers Actually Want (According to Our Survey)

Mimeo asked B2B buyers what kind of SWAG they actually want to get at trade shows, sales meetings, training classes, and more. Here are the results.

5 Best Direct Mail Formats for High-ROI Marketing Campaigns

When marketing your business, you need the best direct mail. Read our blog post to see the 5 best formats to use for direct mail.