Why Print Marketing Can Work for You

Trends are cyclical. In fashion and in many other fields, what’s old can suddenly become new again. This can easily be said of print marketing. Despite the fact that many advertisers rely heavily on digital forms of marketing, many are rediscovering the value of visual and tactile engagement.

Improving the pamphlet
Brochures have always been a part of marketing materials. Today’s flyers, brochures, postcards and posters can reach customers in new ways, as many have interactive capabilities.

Since nearly everyone has smartphones, including a QR code on a flyer is one way to engage customers. When scanned, these matrix barcodes take individuals to an informational Web page, mobile app download, coupon code, newsletter sign-up or social media “like” page, according to Business  2 Community. They can even pull up demonstrational videos, providing an opportunity for increased response rates.

A similar technology is used for “scan ‘n call.” This interactive feature allows customers to scan a business’s phone number to call from their mobile devices.

Another great interactive marketing tool is augmented reality. Examples of this platform include interactive recordings, or models, that “come to life.” When a phone or tablet scans over the AR, it appears as a video on the screen, which can engage a digitally savvy audience.

Asking customers to “like” a business on social media can also start an interactive relationship. Custom folded brochures and pamphlets that include games can grab customers’ attention as well.

Using print media in business models
Joann Kim, who was recently featured in Refinery29, reinvented an aging business model with classic marketing techniques. After inheriting a sample and development factory in New York City’s Garment District, the millennial needed to boost the company’s exposure.

At first, the 25-year-old’s goal was only to improve sales and marketing. “It was easy for me. Make a new logo, a new website, build a pamphlet, do some marketing campaigns, build some social media channels, hire a part time marketing manager, and we’re set,” Kim told the news outlet. The results were positive – she later received calls from several notable designers and large brands asking for test samples of the factory’s work.

In order for print marketing to be effective, it needs to be executed thoughtfully. According to American Printer, marketing should be part of a committed plan, and taken as seriously as any other aspect of a business’s development.

Because print is tangible, and since it has become less commonly used by many organizations, it has become a more effective tool for those looking to separate themselves from the competition. Print marketing must be engaging and unusual to meet the needs of a strong advertising strategy.

As the saying goes, “if you can’t measure it, you shouldn’t do it.” This is why sales and marketing need to be separate. Selling and branding need to be treated as two separate but equally important entities within a successful marketing strategy.

Also, an advertising plan, specifically with regard to print, should handled by an individual. Those who wish to assign an entire committee to make one decision may find that the final product is less concise than they expected.

Free Account  

Mimeo was created to give people back time. Users can upload content to their digital library and organize files by folders. Want a hardcopy printed? Build, proof, and ship in a few minutes. Content can even be shared with varying levels of permissions to other Mimeo users. No order minimums, no commitments, 24/7 support! 

Users can place a print order for delivery to hundreds of locations with a single click. Instead of hundreds of emails, easily view and map the status of each shipment. What would have once been a massive undertaking is now organized in one screen.

Click around a free account and start organizing your content, regardless if it’s a single poster or 1,000 different corporate brochures varying by geographic region or brand.  No minimums, real-time pricing.

Now cross a content-related project off of your to do list!